Consistency before perfection

Have you ever found yourself waiting for the “right moment” when everything will be just right so you can get started with your plans to {insert your change here}, examples may include lose weight, go scuba diving, call your parents, move to the countryside.

Many people I talk to are waiting for this perfect moment when all the stars are aligned, the inbox gets cleared and the children are old enough and …. and so on. Here’s the bad news. There is no such thing as a perfect time to start something.  And here’s the good news. There is no such thing as a perfect time to start something. So you better start now. This type of procrastination is also linked to the pursuit of perfection. Not wanting to start until “something” is perfect. We can learn a lot from nature. A flower doesn’t wait until the weather is perfect before coming out. It gets ready to bloom every day. It is primed and ready to grow. The beauty of nature is created through intense activity.

Marketing whizz Jay Abrahams says that a mediocre marketing plan implemented consistently over a long period of time, will outperform a “perfect” marketing plan. Successful companies, like Nike’s Just Do It, stick to a message and use it consistently.  Abrahams points out that it’s often advertising companies who encourage companies to change their messaging so that they can bill for new campaign creative work.  The question for you is- are you putting perfection before consistency?

When coaching clients, I always look for small actions that can be made immediately.  Action and the momentum this builds is the most important factor in moving a client towards an important goal. Sometimes a client will want to spend a long time talking about and analysing a situation from five different angles and talk theoretically about what could have happened if he did X, Y and Z. This is all very therapeutic and can help create awareness. But success is built on action. Consistent action towards a specific goal.

What goal have you been putting off waiting for a better situation?  Identify one small action that in 15 minutes would put you closer to your goal. Have you been meaning to take off some of that winter weight but still waiting for the weather to get warmer? Book a day session in a gym. Take a friend. Go there and do some light exercise. Have a sauna. Enjoy the action you are taking.  Always look for the small actions that when applied consistently on a daily and weekly basis will see you towards your end goal.
One of my goals this year is to compete in 3-4 Olympic distance triathlon races. Each event takes me around 3 hours and is considered a full marathon equivalent race. While each event is manageable in itself (1.5km swim, 40km bike and 10k run), adding them together makes it a challenge!  The best way to get ready for these type of endurance events is consistent exercise. Though with a new book launch, a busy consulting practice and international travel it can be difficult to find the time. But I know that even a 15 - 20 min run three times a week is better for me than waiting and doing a one hour run once a week.  Small drops all add up.

Take action: Look at one of your important goals for 2009. Find one that you have not taken action on in the last 2 -3 weeks. Identify a single action you can take that can be completed in less than 20 minutes. Take action on it today.  Start looking for other 20 minute actions you can take in the next week.